About Johan Ödmann ́s involvement in photography began in High School. He was given a camera as a gift from his parents when he was 16 years old. Johan started assisting advertising and fashion photographers after finishing his studies. In 1989, Johan opened up his own studio and began to shoot lots of commercial work for the big Swedish advertising agencies. Hall & Cederquist, OCH, Brindfors, Rönnbergs, Aggerborgs, DDB, Lads, Grey, Ogilvy, Alm & Co. He shot for clients such as NK, Nokia, Debenhams, Scandic Hotels, Twilfit, Wolsey, Myrorna, Nordea, Åhléns, Hemtex. Johan also shot and worked with graduates from Konstfack, Berghs School Of Communication and Beckmans. He started to work with Lovisa Burfitt (illustrator and fashion designer) in 1995, when she was still studying at Beckmans.Together they shot both editorial and commercial work. Johan Ödmann moved to London in the late 1990 ́s. There he met up with brilliant British stylist Claire Durbridge. Johan and Claire often shot at friends houses and gardens. They developed a documentary-style show and tell fashion photography epitomised by simplicity, humour and honesty. London was an exciting place at the time, but Paris was on its way back. New magazines like Purple and Self Service had many photographer/stylist teams working in Paris. Johan started to shoot fashion editorials for cutting edge magazines such as Self Service and Exit. He also shot for Big Magazine, Spoon, Dazed & Confused, Nova, Bon, Plaza and Jalouse. He has shot for several Swedish fashion designers including Elle awarded Minimarket, Dedicated Followers Of Fashion and Elisabeth Yanagisawa. Johan moved back to Stockholm and continued to shoot fashion editorials, but he also started shooting portraits for architecture and design magazines such as Domus, I.D. Magazine, View On Colour, Forum, Form and Residence. His portrait list includes Paul Smith, Jan Gradvall, Claesson Koivisto Rune, Front, Jesper Waldersten, Björn Dahlström, Anders Lagombra Jakobsen and Damian Williamson.